Going Against the Grain is Cool

I have a serious appreciation for Saturday Night Live. They get it. They understand that the world is not a place filled with nice people thinking nice thoughts all of the time. We are not politically correct all of the time and that is okay. Well, goafies don’t think its okay but us alchemist. We get it.

Let art live. Be funny and freeing and sometimes you get to get your point across. Well this week I got to have fun. SNL kind of fun with the whole controversy around the Pepsi commerical. Personally, I don’t see what the issue was. The Kardashian family exploits everything. Nothing is off limits and everything is up for grabs. And you know what, in a day and age were Donald Trump is your president that is par for the course. It is to be expected.

Listen, money makes the world go round. No matter how much we try to deny it –that’s the sad truth. So, in knowing this Pepsi capitalized off of the best way to go about this. Who cares if the there are some people that are going to protest against this. If anything they will do nothing but slacktivisim. It will trend on Twitter for the moment. But no one is taking this fight to the streets. So, why not drop a commercial that is destined to keep everything and their professors talking about Pepsi and their brand.

And since we are being honest, not many goafies even admit to drinking Pepsi they will all go grab a bottle of Aquafina (I hear Pepsi owns them) or another bottled water company. Either they we are talking about them and that is good for business. Getting banned is the new way to make your company stocks soar. And after the conversation that was had about this topic I  would be so inclined to buy a few shares. Too bad I am not motivated by such things– however, I can see the need for it.

Pepsi did what ever other company is trying to do, if you don’t believe me, check out the clip below from my friends over at SNL. Here’s a peek into a pitch meeting at an ad agency.

These are the times in which we live in. Either going ht program or step aside because the train is already off the tracks.

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